Tips on Creating Content

Four Tips on Creating Content

Creating content is now a priority for a lot of companies in many industries. 

They want to be visible, and just having one website or landing page doesn't cut it. 

Many existing businesses have whole departments that work on generating ideas, and content to help maintain and build their online presence. 

Pushing out new articles, blog posts, visual posts, video posts, audio posts, or just plain ol' text posts are a part of an imperative process that most, if not all companies should and continue to do.

Below are some tips that can and will help grow your online authority:

1. Brainstorming

There are many tools for this online, but if you want to take a more intuitive and creative approach; you can try writing down all the thoughts or topics of interest and then breaking those ideas down to their basic parts, asking questions about those parts, making observations of those parts. Re-read those ideas, and come back to them for a few more rounds; eventually the topic that resonates with you will stand out the most, and could be a good starting point.

2. Selecting a Niche topic/idea.

A niche is easier to start with, a broad idea can make you lose sight and interest. We will take a broad idea as an example: Nature, and after breaking it down; we've come up with a vast number of topics like: Nature on a physical scale, the nature of carrots, nature vs. nurture, nature in permaculture, and the nature of science. The topic of nature and its relation to everything else can go on forever, and it would take encyclopedias of information to build your idea up at an authoritative level. Taking a much more narrow or niche topic would be easier to break down, and then to expand. 

Okaysoul.com was meant to be a blog on health and wellness, which would consist of a trove of information, a feat that would take one person years to build up to an authoritative level. There are many man hours required to get a website up-to an authoritative level in its niche.

Okaysoul, does not have a definitive direction in terms of content that will be produced. This article is a part of that process, periodically picked up when inspiration strikes. We imagine that okaysoul could provide affirmations, and mind-body content, perhaps in the direction of yoga. 

3. Daily Updates 

Once you've selected a niche topic, you should make it a daily occurrence to start producing some blog entries, article posts, and publishing it to the web. Also, updating old articles and posts can help with your ranking, as well as keeping your information relevant and up to date. 

4. Sharing Content

4. Sharing content is one of the reasons the content is created in the first place. 

Make sure that when you are writing, you keep your audience in mind. What information would need to be included so that you audience feel adequality informed? Are there visuals to help individuals understand the subject matter? 

Pick out some good pictures that will get positive feedback, and share on as many platforms as possible for maximum exposure.